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product world and that's just continuing to grow and grow and grow which is a great thing because that means that what people who are writing blogs and spreading all this awareness you're doing it means that it's working so that makes me really happy when I do see more competition but i do certainly u lumanerenderstand how somebody entering into that market could feel a little bit lost a little bit like a very small fish in a very large sea and i know you are a huge advocate for niche branding very much so and i know that many estheticians also do specialize in certain issues you might have one that specializes in acne one that is more for teenagers and families one that is for me lumanere nopausal postmenopausal women so they're already familiar with meeting down and targeting specific clientele how would you say people can turn a niche interest or specialty into a solid solid each brand that actually sells well it's about the