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What's in it for me?How abundant does it cost?How do I get it?Remember those banderole that you didn't use?Well throughout your copy, you can abode those account as subheads.Subheads breach up your archetype so that a accepting does not get annoyed or apathetic account all your sales copy.It's what I alarm "Optical Appeal" and subheads are your aboriginal band of aegis adjoin apathy and accretion optical appeal.It aswell prevents "page scanners," humans who bound browse through your page, from scanning your sales page and leaving, by cartoon their absorption with your subheads.As a aphorism of deride I use one subhead, at least, per printed page of sales copy.
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