10 day social profits
headline, but don't over use 'fluffy language' in the main body of the release * It is not a sales pitch refrain from 'sales speak'; this is not the place. A press release serves to inform the media about a newsworthy event, not flog a product like in an advert although, that is the desired byproduct of course * And lastly use press releases wisely. Expanding your home office into a purpose built garden shed may be big news in your family, but probably less so on the global stage. Put out strong stories and get a good name for yourself. Put out rubbish and, well, it's your reputation that'll be at stake.
Once you have your
perfect sales letter written, and it's proven to bring in the cash, what are
you going to do with the wonderful marketing asset you've now stored away in
your files Are you going to do nothing with it, letting it retire to a life of
peace and loneliness... or, are you going to make a glorious comeback with it,
sending it to reach the minds and hearts of prospects, similar to those who
became buyers Well, if you follow the core message in this article, you will
see that for any successful marketing or advertising document you currently
have, you can leverage that single winning document and have it make you an
enormous amount of money.
What exactly am I talking about I'm talking about
converting your winning marketing document into various media formats...
without you having to reinvent the wheel every time with your marketing. Let's
take a quick look at the various formats that are available out there. In no
particular order, apart from the way they've come to my attention, we can think
about.... * Postcard * Faxes * Leaflet * Brochures * CD's * DVD's * Email blast
Right there, we've got seven different formats we can adapt to our winning
sales letter or marketing piece. Now, I'm not saying that we should try to cram
every single piece of the sales letter into each of the above formats. That
would be silly. However, there's nothing stopping us from taking 'chunk's' out
of the main letter and using it to create interest and attention. Say for
example we wanted to use email to transmit our sales message. We could easily
break the letter in to several emails and send it via an auto- responder series
over a few days. Or how about sending a fax with only the main headline used in
the letter and a simple instruction like "the rest.
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