Golden era consumer durables
Founded in 2012, Uthhan is the first initiative in India where revenue from artifact sales goes to the respective artisan families directly without any middlemen. Uthhan is displaying their handicraft items on the online shopping site called uthhanecom.gergstore.com ( For Indian Customers) and uthhanglobal.gergstore.com( For Global Customers). The project is currently feeding 50k plus artisans in the states of Kerala, Karnataka, Andhrapradesh, Telengana, Odisha, Tripura, Uttar Pradesh, Bihar, Jharkhand, West Bengal, and Meghalaya through craft sales. Uthhan Charitable Trust is providing raw materials, tools, smartphones, laptops, medical consumables, and sales to economically downtrodden artisans and clusters through its campaign called " Karigar Apnao Sanskriti Bachao Abhiyaan( KASBA ) started in 2020. KASBA has supported more than 10K plus families from the date of inception. It has been observed that the value of an artisan product depends on the way of presentation apart from quality, which is the alien territory for a skilled worker. As an effort to overcome this obstacle the products from the skilled workers will be displayed in various retail and online spaces exclusively allotted under the banner of the project with the help of social bodies. Global exposure and coverage of the finished products will increase the value and reach. Government-aided programs and effective marketing strategies will be implemented for the success of the project through eminent personalities in the community. The project eliminates the role of middlemen and other illegal financial exploitation which kept a monster sum of skilled workers in India in dark and never-ending financial agony. This effort will unify all types of skilled workers across India which will lead to a new ray of hope for the community to fight for their rightful cause without fear. Please visit uthhan.org to know more about our charitable activities.