thefranchiseinstitute
Where Do
the Difference between Licensing and Franchising Lies
To many of the franchising institute, it becomes
a tough task to differentiate between the two technical but almost similar
terms- licensing and franchising. The experts from the Franchise Institute have
been able to deduce the difference between the licensing and franchising that
would be easy enough to make the common people or the enthusiastic businessmen
to understand.
The experts from the institute easily help the
owners of the business firms understand the basic difference between licensing and franchising. While in the process
of franchising, the owner of the business (the franchisor) has the control over
the brand or the business and offers the franchisee to use the successful
business.
Another point of difference is that in the
process of franchising the logo and the trademark of the business is retained
by the franchisor and is used by the franchisee but in the licensing it can be
licensed.