singapore adr

The ways to go about increasing ADR/RevPAR have been described as follows:

• Firstly, study the competitors having a similar business in terms of room count, clientele, service quality and target market. Their average daily rate forecasts can be tweaked to come up with conservative figures.

• Secondly, weigh market segment averages by analyzing prospective competitor rate segments. In order to do so, high quality segment data is required.

• Thirdly, increase ADR by doing a bottom up analysis that involves the measurement of operating costs as well as pricing required for profitability.