gratix
Available Services FROM GRATIX UK Gratix Technologies UK content creation and management focuses on understanding your brand and audience to deliver compelling narratives. We blend market research with creative content strategies, ensuring consistent, engaging, and relevant material that boosts brand awareness and loyalty. In our paid advertising campaigns, we analyze your target market to create personalized, impactful ads. Gratix Technologies UK monitor and adjust for optimal performance, focusing on meaningful metrics to ensure your advertising spend delivers real growth. Gratix Technologies UK sales funnel building strategy is about guiding leads through a well-mapped customer journey. We develop targeted tactics for each funnel stage, using content, email marketing, and retargeting to smoothly transition leads to conversions. We proactively manage your online reputation through Google Reviews, encouraging positive feedback and effectively addressing negative reviews. This approach enhances trust and maintains a positive brand image. Our marketing automation services streamline your marketing efforts using advanced tools. Gratix Technologies UK automates repetitive tasks and ensures personalized, timely interactions with your audience, increasing campaign effectiveness and customer engagement. In the digital age, email has become a primary communication tool, both in Gratix Technologies UK personal and professional lives. However, this popularity also makes it a prime target for spammers and phishers. To combat this, three main email authentication standards have been developed: SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting & Conformance). Let’s dive into what each of these standards means and how they contribute to email security. SPF is an email authentication technique that helps in verifying the sender's identity. This is done by checking the sender's IP address against the list of IP addresses authorized by the domain's administrators. In simple terms, SPF allows a domain to declare which mail servers are permitted to send emails on its behalf. Gratix Technologies UK How it works: A domain administrator publishes the policy in the DNS records. When an email is sent, the receiving server checks these records to verify if the email comes from an authorized server. If the check passes, the email is considered legitimate. If not, it can be flagged or rejected. DKIM (DomainKeys Identified Mail) DKIM takes authentication a step further by adding a digital signature to the email. This signature is attached to the email’s header and is verified using a public cryptographic key published in the domain's DNS records. Gratix Technologies UK How it works: The sending server attaches a unique DKIM signature to the header of each outgoing email. The receiving server then uses the public key listed in the sender's DNS records to decrypt the signature. If the decrypted signature matches the content of the email, it proves that the email has not been tampered with after it was sent and that it indeed comes from the claimed domain. DMARC (Domain-based Message Authentication, Reporting & Conformance) DMARC is a protocol that uses SPF and DKIM to determine the authenticity of an email message. It enables domain owners to publish policies in their DNS records that define how receiving email servers should handle messages that don’t pass SPF and DKIM checks. Gratix Technologies UK How it works: DMARC inspects both SPF and DKIM authentication results. Based on the domain's DMARC policy, the email will either be delivered, quarantined, or rejected if it fails the checks. DMARC also provides reporting capabilities, so domain owners can get feedback on emails being sent from their domain.