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In the ever-evolving realm of Search Engine Optimization (SEO), keeping abreast of the latest Google ranking factors is paramount for digital marketers and website owners alike. As we delve into 2024, Google's algorithm continues to undergo refinements aimed at delivering the most relevant and authoritative content to users. Understanding and harnessing these ranking factors can significantly impact a website's visibility and traffic. Let's explore some of the top Google ranking factors shaping the SEO landscape in 2024. User Experience (UX) Signals, Content Quality and Relevance, Expertise, Authority, and Trustworthiness (E-A-T), Core Web Vitals, Mobile Optimization, Semantic Search and Natural Language Processing, Secure Website (HTTPS).