httpsnidmindiacomfranchise
WHAT IS DIGITIAL
MARKETING
Digital marketing is nothing but creating the right content
reaching the right audience by putting it in the right channel and also at the
right time and by spending by the right budget.
BEST DIGITAL MARKETING CONSULATING
IN BENGALURU
National institute of digital marketing NIDM is one of the
best digital marketing institute in bengaluru, india and they have a quality of
education which they provide. Their courses are covered both theory and
practical and they are providing internship with 100% placement offer. National
institute of digital marketing NIDM was ranked top digital marketing faculty in
2011 with a vision to creator a successful carrier in the digital marketing
industry with their experts and guidance they have trained more than twenty
thousand students and 2100+ batches and students from twenty countries,
trainers have got placed in MNC companies in india and guided over more than
100+startups.
National Institute of Digital Marketing NIDM providing a several
courses like Dynamic Digital Marketing Program, Advanced Digital Marketing,
Hybrid Digital Marketing, Web Designing, Search Engine Optimization, Search
Engine Marketing, Social Media Marketing, Graphic Designing, it is the best
platform to add a extra skills set in our profile before going to job we gain a
lot of experience from this National Institute of Digital Marketing NIDM.
WHAT IS GOOGLE ADWORD
Google ads is an online advertising platform developed by
google where advertisers pay to display brief advertisements, service
offerings, product listening, video content and generate mobile application
installs within the google ad network to web users.
WHAT IS AD RANK
Ad rank is combination of an advertisers keyword quality
score and their bid. Ad Rank is that the order during which your ad appears on
an enquiry engine results page (SERP).
There are two variables: that primary is your bid (how much are you
willing to pay), and therefore the second is your quality score.
Google will recalculate your ad rank whenever time someone
searches on the terms that trigger your ad then you’ll never simply say that
you simply your ad to appear at #1 all the time. Rather, it’s a constantly moving target, and would
like to see which ad position seems to drive the simplest ROI for you. Typically, the foremost desirable ad
positions aren’t simply a top 10 result, but whatever top positioning allows
your ad to point out most prominently on the page. Usually, the premium land on
a enquiry engine results page is reserved for the highest three ads.
HOW ADS ARE SEVERED
Advertising is displayed above and below the search results
listing when a user searches with terms associated with one among the keywords that has been purchased through google
AdWords.
TWO MAIN NETWORK
SEARCH
ADS
DISPLAY
ADS
The display network offers advertisers the option of placing
visual banner style advertisement on websites that are part of the display
network reaches approximately ninety of global network users a vast potential
audience. Even though search network and display network are managed by google
the term AdWords usually refers to search network the digital marketer usually
refer to the display network
The goal of google AdWords is to supply the foremost effective
advertising services for businesses of all sizes.
FOLLOWING SERVICES ARE
1)Show Ads to customers looking for product or service.
2)CPM pricing for user who want to target specific content
sites and pay for impressions.
3)You can see ads on control google within minutes after
finishing production.
4)Every day a large number of users search on google and
browser the web on the google network, so a large number of users will see
google AdWords ads.
5)When you create an AdWords ad that runs on google and its
search partner sites you can choose the keyword that trigger your ads and
specify the maximum amount you are willing to play for each click.
6)When creating the ad AdWords ad for the content network
you can choose the exact placement where you want your ad to appear or you can
use contextual targeting to match keywords to content. you can choose either a
cost per cli CPC bid for your ad or a CPM bid for it is known as CPM
7)Google has an advertising service which is managed through a platform
called Google AdWords by advertisers.
So you’ll advertise your website in following ways through Google AdWords
1. In
Google Search results
2. In
Google Display Network: Google has a network of millions of publishers that
allow google to publish banner ads on their website. It means that the google
sharing a commission with those
publishers for showing a banner ads delivered by Google on their own website.
3. YouTube
Ads: You can do video ads on YouTube through AdWords
4. App
Ads: You can promote your mobile app on App network and other display network
of google.
5. Shopping
Ads: Google has a shopping Ads format these ads are ideal for eCommerce and
they appear on search engine results page
Accurate reach- Ads can be now targeted to the users
searching on Google. Even if your service or product already shown in the Google
search results, AdWords can still reach the new audiences on Google and the
Google Network.
More complete control - allows you to switch your ads
and adjust your budget until you’re satisfied with the performance of your ads.
In addition, you can display ads in multiple ad formats, and you can even
target your ads to users in specific languages ??and locations.
Measurable return on value- a minimum spending limit a timeframe. If you select the CPC option,
you simply pay when someone clicks on your ad. In other words, every dollar you
are investing it will bring you a new leads.
5 KEY FACTORS OF AD RANK
Your maximum bid: When you set your maximum bid,
you're telling Google Ads the most you're willing to pay for a single click on
your ad. You’ll probably find yourself paying but this, but the utmost bid
matters to Ad Rank.
Ad and landing page quality: Google Ads looks at the quality
of your ads and the landing page it links to. How relevant and useful is your
ad and landing page to the target audience? This creates your Quality
Score.
Ad Rank thresholds: Google sets minimum thresholds that
your ad must achieve to be eligible to show.
Context of the user’s search: When
calculating Ad Rank, Google pays attention to the search terms, time of search,
location at the time of the search, device type e.g. mobile or desktop, the
nature of the search terms, other ads, organic search results and more.
Expected impact from your ad extensions and ad formats:
Adding additional information to your ad, like more links to specific pages on
your site, is understood as billboard extension. Google Ads projects how these
extensions and other ad formats will impact your ad's performance.