lideewoman
L'IDÉE WOMAN.
Established in 2019, L’IDÉE WOMAN is an Australian concept
brand, exploring art through pleats and colour. Fascinated by the magic that
transpires when light dances on pleats and captivated by the drama of fluidity
in motion. Pleating is an art form, where high grade polyesters are manipulated
into beautiful folds that are highly functional on the female form.
L’IDÉE WOMAN works closely with one of the oldest pleating
factories in the world to produce exclusively engineered pleat forms which have
become signature L’IDÉE WOMAN designs worldwide.
ABOUT THE FOUNDERS.
Iuliia
Ievdokymenko ;
Ukrainian - living in Bali Indonesia.
Biologist by education, with over 10 years international
experience in fashion and the arts. Over the years, iuliia assisted
in concept and execution of one of the most successful Ukrainian brands,
following this she extended her work in creating art and fashion projects
in Berlin and Paris. Iuliia is a vintage lover and avid thrift shopper, adoring
classic antiquity. Her biology background also encourages a strong passion for
environmental sustainability which is reflected in the creation and production
of L’IDÉE.
Breeana
Smith ;
Australian - living in Positano, Italy.
Drawing
on more than a decade of experience in elevated brand management and product
development, Breeana references her last 5 years living in Europe as
inspiration and leverage for the concept of L’IDÉE.