Hotel Distribution System
An
efficiently hotel distribution strategy is important to your success as a hotel
because travel bookings are made online annually. Your hotel’s earning will
development as a result of distribution because more visitors and reservations
result from it.
You
can advertise on online
travel agency (OTA) booking sites, take direct bookings via your website or
phone, and use a variety of additional channels to grow your business.
BookingXML Hotel Distribution System is well known for delivering great
outcomes to its users. The technology has been demonstrated to deliver millions
of rooms per night, all year.
What
Is Hotel Distribution?
Hotel
distribution refers to the complicated web of internet-based channels through
which clients book rooms with hotels. Clients go through a variation of booking
channels depending on their intent, loyalty status, and trip purpose. These
channels include:
·
Online travel
agencies
·
Travel management
companies
·
Tour operators
·
Corporate
self-booking
·
Travel agents
·
Hotel websites
Today,
Clients use both traditional and online portals to book, which means hoteliers
are constantly faced with one main challenge: maximizing their hotel
distribution strategy in order to get in front of the right guests, at the
right time.
How
Hotel Distribution Works?
Generally,
only loyal clients come to book a hotel room directly via a brand’s website.
Others, be it leisure or business travelers, follow various routes, either by
using online travel companies or delegating the booking process to TMCs. But
there’s also an underlying layer to online hotel distribution, where data move
through a hotel’s own property
management system and major distribution channels such as GDS and
metasearch.
Why
choose us?
BookingXML
Connectivity Solutions are the most breakthrough products in hotel distribution
and channel management by BookingXML.
While
Enterprise solution caters to the large hotel chains processing transactions in
billions with optimal accuracy, BookingXML connectivity solution is globally
preferred by medium-to-small chains and hotels. With more than 400 demand
partners, BookingXML has been recognized as the premier partner with booking.
The
Benefits of Online Hotel Booking Systems
·
24*7 online
reservation system
·
Hassle free
management of bookings
·
Work smart
insights into your business
·
Increase revenues
thanks to upselling
·
Payments are
easier and faster
·
Cut your workload
·
New booking trend
What
is a hotel distribution channel?
A
hotel distribution channel is the means by which your hotel’s provide reaches
your target audience. This can be done via a multiplicity of methods or
platforms through which you sell your hotel rooms. Possible methods combine
online travel representatives, booking engines, phone and other offline means,
metasearch and global
distribution systems.
BookingXML
goes without saying that using a variety of channels approves you to generate a
strategy that will drive bookings and positively contribute to earnings. Learn how to build the perfect hotel
distribution strategy.
Popular
types of hotel distribution channels:
·
Direct website
bookings
·
Direct phone
bookings
·
Online travel
agencies (OTAs)
·
Global
distribution systems
·
Metasearch sites
·
Wholesalers
What
is a Hotel Distribution Strategy?
Hotel
distribution strategy refers to the join of channels through which you sell
hotel rooms. Often, this strategy will be based on the acquisition price per
customer of the various channels through which you can reach your customers.
These
channels include:
·
Online Travel
Agencies (OTAs), like Booking, Expedia, or Agoda;
·
Hotel direct
channels: website, phone, emails, social media;
·
GDS – Global
Distribution Systems;
·
Wholesalers
·
Destination
Marketing Organizations (DMO);
·
Offline bookings,
like walk-ins
Why
is a Distribution Strategy Important for Your Hotel?
A
clear distribution strategy is important for a few key reasons: it will support
you control costs, set more accurate forecasts, achieve optimal occupancy and
RevPAR, and manage (or increase!) client satisfaction. Because third-party
channels charge hefty commissions, distribution costs can be quite costly.
BookingXML
can be tempting to want to get as many direct bookings as possible, but some
direct bookings also come at a cost, especially when you factor in advertising
spend, marketing costs, and even payroll costs for reservation representatives
taking bookings over the phone. Mapping out exactly how much each distribution
channel costs can support you not only control those costs but also make sure
you’re getting the most bang for your buck on each distribution channel.
What
is Hotel Distribution Channel Management?
In
the hospitality industry, hotel distribution
management can be defined as handling and updating certain information,
such as room rates and availability, across all distribution channels.
Distribution channels combine anywhere the client may go to view and book a
hotel room, such as the actual hotel website or online travel agencies (OTAs)
such as Expedia, Booking.com, etc.
When
it comes to handling each of these distribution channels, a hotelier must
handle rates, booking restrictions, and hotel inventory across every channel,
which can fast get both complicated and tedious. Having a distribution
management tool incorporated into your hotel PMS, though, can clarify things
and be a streamlined way to control which OTAs are selling rooms, and how many
are offered. Through this tool, as more rooms sell, channels requiring higher
commissions can be switched off automatically, which alone can positively
impact your hotel’s bottom line.
Online
Hotel Distribution Made Easy with Single Point Dashboard
BookingXML
is a robust platform delivering operational insights alongside intelligence
into inventory, channels, and customers. We assist online wholesalers and bed
banks use their API data to develop their operations and distribution to stay
ahead of the competition.
BookingXML
works with you to optimize your hotel's revenues and reduced operating costs.
An economical hotel
management software suite with streamlined management and a new age cloud
host that supports our clients achieve significant outputs and results, thus
making BookingXML the best choice for all Hotels, B&B’s and Inns.
The
Complete Online Hotel Distribution Solution
BookingXML
makes your hotel available for reservations with an estimated many travel
agents and distributors globally (GDS), along with the major online travel
agents (OTAs) and their thousands of affiliate sites.
With
our total online
distribution solution, you can now handle your hotel’s description, images,
rates, and availability across all your channels, while maintaining full
control over your content at any time.
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