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In the current digital world where there is a high level of competition, companies must find a dynamic and interactive means of communicating with the customers. The use of smart digital signage is transforming and changing the way brands communicate information, market their products, and improve customer experiences. Digital signage is fast becoming a vital communication tool in retail shops, corporate offices and other modern communication tools. What are Smart Digital Signage Solutions? Smart digital signage solutions are digital displays (e.g., LED screens, interactive kiosks, video walls) that provide real-time content. In contrast to the common static signs, the smart digital signage incorporates the latest software, AI, and cloud-based management to provide customized, interactive, and data-based content. Important Characteristics of Smart Digital Signage: ? Remote Content Management - Update displays in real time anywhere. ? Interactive Touchscreens - Interactive touchscreens will allow users to interact and use self-service options. ? AI Analytics and Tracking - Track audience engagement and optimize content. ? IoT & POS Systems- Integration & Sync with sensors, cameras, and sales data. ? Dynamic Content Scheduling- Display the targeted advertisements after the time, location, or demographics. Industries that can benefit through Digital Signage Solutions 1. Retail and Hospitality • Show the promotions, menus, and loyalty programs. • Use content that keeps the wait time perceived. 2. Corporate and Education • Announce shares, meeting times and maps to find one way. • Improve training through interactive video. 3. Transportation & Healthcare • Display real time patient updates and emergency alerts. • Give a flight/train schedule and navigation. 4. Quick Service Businesses & Restaurants • Upsell using active digital menu board. • Make ordering easier using self-service kiosks. The Reasons Why Businesses are Switching to Smart Digital Signage • Greater Engagement – Motion graphics and videos get 400 percent more views than the static ones. • Cost Savings- Save money on printing and manual update. • Real-Time Updates- Update promotions, or emergency messages in real-time. • Data-Driven Marketing- Data-driven marketing is the application of AI to understand the behavior of customers and optimize messaging to target them. Selecting a Correct Digital Signage Solution When choosing digital signage solution consider: • Type of Display (LED, LCD and interactive kiosks) • Software Compatibility (cloud based vs. on-premise) • Scalability (Is it expandable with your company?) • Integration (Does it integrate with systems that you have?) The most popular smart digital signage software is: • ScreenCloud • Yodeck • NoviSign • BrightSign Future of Digital Signage Digital signage continues to get smarter with the development of AI, augmented reality (AR) and 5G. Look forward to such features as: • Personalized ads by facial recognition • Interactive displays that are voice controlled • Artificial intelligence content generation Conclusion Digital signage solutions are not a luxury anymore; they are a must have by businesses that want to remain competitive. Digital signage provides quantifiable returns whether in advertising, customer relationship or operational efficiency. Is your company prepared to go to smart digital signage? Find the most suitable solutions now and change the way you can speak to your audience! Need help choosing the right digital signage? Contact us for a free consultation!