AU Level 35, One International Towers, 100 Barangaroo Avenue, Sydney NSW 2000
John Morris
Advertising Seo is defined by the American Marketing Association as "the
activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients,
partners, and society at large." The term developed from the original
meaning which referred literally to going to market with goods for sale. From a
Sales process engineering perspective, marketing is "a set of processes
that are interconnected and interdependent with other functions" of a
business aimed at achieving customer interest and satisfaction.
The
Chartered Institute of Marketing defines marketing as "the management
process responsible for identifying, anticipating and satisfying customer
requirements profitably. “A similar concept is the value-based marketing which
states the role of marketing to contribute to increasing shareholder value, In
this context, marketing can be defined as "the management process that
seeks to maximize returns to shareholders by developing relationships with
valued customers and creating a competitive advantage.