Marketing SEO
marketing
SEO Marketing is defined by the American Marketing Association as "the
activity, set of institutions, and processes for creating, communicating, delivering,
and exchanging offerings that have value for customers, clients, partners, and
society at large." The term developed from the original meaning which
referred literally to going to market with goods for sale. From a Sales process
engineering perspective, marketing is "a set of processes that are
interconnected and interdependent with other functions" of a business
aimed at achieving customer interest and satisfaction.
The
Chartered Institute of Marketing defines marketing as "the management
process responsible for identifying, anticipating and satisfying customer
requirements profitably. “A similar concept is the value-based marketing which
states the role of marketing to contribute to increasing shareholder value, In
this context, marketing can be defined as "the management process that
seeks to maximize returns to shareholders by developing relationships with
valued customers and creating a competitive advantage.
Marketing practice tended to be seen as a creative industry in the past, which included advertising, distribution and selling. However, because the academic study of marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience, the profession is now widely recognized as a science,not in citation given]allowing numerous universities to offer Master-of-Science (MSc) programsnot in citation given]