Salesforce Study Materials
Whereas CRM is mainly customer centric, ERP is Enterprise centric: it is used to plan the resource of an Enterprise For example, if a company manufactures and sells Electronics, it will have 2 major units: Manufacturing Unit: inventory management, resource planing, manufacturing, shipping, payment..etc – This is all Enterprise centric, back-office… therfore this is maintained by ERP. Sales Salesforce Study Materials and Service Unit: Marketing, customer info, reports, opportunities, cases..etc. – this is all customer centric, they interact with the customer, they know their customer, Front office… therefore this is maintained by CRM. Other CRM Solutions: Microsoft Dynamics, Oracle Siebel, Peoplesoft, SugarCRM… Some ERP solutions: SAP, Oracle E-business suite, JD Edwards, SAGE…