arif hussain
SEO is the strategy of optimizing a web page to rank well in the search engine results pages (SERPs) for specially chosen keywords to increase organic traffic and conversions.
Using SEO best practices, you should strive to rank 1-3 on the first page of Google (or Bing, for the handful of renegades who use it) for a high-value keyword phrase. People searching for that phrase will learn who you are and engage with your content first — and if you’re a new business with big-name competitors, search optimization can give you a serious edge in the attention economy.
SEO vs. Paid Traffic (AdWords, Bing Ads)
AdWords uses keywords too, so what’s the difference? AdWords and Bing Ads only generate traffic as long as the ad is running, and you pay for every click or conversion the ad generates. Once the ad spend is gone, the traffic stop. If you think of traffic as the fuel for your website, once AdWords fuel runs out, your car stops running.
Unlike paid search advertising, organic traffic is free (once you do the work), and comes to your website through search engine queries. SEO continues to generate traffic over time as it generates clicks, social shares and awareness. It’s the website fuel that never runs out. (If only we could build an internal combustion engine on it!)
How The Content Factory uses keyword research and analysis to help clients generate millions of dollars of organic traffic each year, whether they’re brand new start-ups or well-known national brands — and how you can do the same using our SEO tactics.
Why paid traffic (AdWords, Bing Ads, etc.) will never be as valuable as organic traffic in terms of business ROI.
How to research and select the best keywords for your SEO and content marketing strategy.
How to see which keywords your competitors rank for, and then knock them out of the top search results.