Social Sock Club
Monthly Sock Subscription
The developments of new products are not only
based on original and creative ideation in the conception or form of the same
but also can be thought of in the other of the "Ps" of the marketing
mix: Promotion.
Just this way was the new and surprising
business idea of Sock Fancy was born. A monthly subscription of socks that is
breaking with all the established schemes. They want to change the behavior of
the consumer while buying socks by taking advantage of new trends in the taste and
showing what is hidden between the pants and shoe.
A few years ago, Social Sock Club revealed
the tendency to teach the people and let the trend of socks spread to a wider
audience. The sock has now, taken the center stage in men's fashion, that's a
fact, and now it has to take advantage of it.
Creativity in the style of Marketing Lateral,
since as we said before, Sock Fancy tries to change the consumer buying
behavior when we talk about socks. If you take a look at your sock drawer for
sure you find one or another with a torn tip or a ball on your heel, right? Maybe
it happens for a simple reason, which has motivated these entrepreneurs:
"Going out to buy socks at the mall or
any surface is not a pleasure. It laziness or not even remember. "
Why not make life easier for the consumer?
Sock-fancy-subscriptions-monthly-socks_ii?
That is, giving prominence to one of the six
Lateral Marketing techniques we find INVESTMENT (instead of the customer coming
to me, I go to his house), or even the EXAGERATION (instead of buying socks in a
timely moment, buy them on a regular basis).
Hence, this novel way of buying may be born.
Monthly subscription of socks for consumers looking for differentiation.
Creativity in distribution that gets a great product amazing.