Land Rover Australia

There really is no diereffnce between a luxury brand and a prestige brand. They both are brands that have associations commonly linked to prestige or luxury words (e.g., unique, fashionable, etc.). There is a diereffnce between luxury products and normal products, and this is what you may be thinking about. Economists think of a luxury product as something that people outspend their income increases. This means that if your income increses by, say 10%, people will increase their spending on a luxury product at a rate greater than 10%.Marketers, on the other hand, don't define luxury that way (economists have to since they deal primarily with numbers rather than people's emotions).