The Main Problems In China Magnesium Sulfate Export
The industry concentration is not high, and the scale effect is not obvious. Compared with the international market, China magnesium sulfate industry is not highly concentrated and lacks the scale effect. The difference in scale will inevitably bring about the difference in costs. In addition, it will also lack the right to speak and bargain in the supply chain. At the same time, it will also affect the company's new technology research and development, mergers and acquisitions, etc., which will have an adverse impact on China magnesium sulfate exports.
Exports are mainly low-end products, with price as the main competitive advantage. China magnesium sulfate exports are mainly industrial magnesium sulfate. As a result, China magnesium sulfate exports will inevitably be affected by international market demand.
The homogeneity of products is serious and there is a lack of brand awareness. Most of China magnesium sulfate export products are low-end products. This is closely related to the serious homogeneity of products and the lack of brand awareness. First of all, the downstream application areas of magnesium sulfate include fertilizers, chemical industries and other fields. Different fields have different quality requirements for magnesium sulfate. At present, most of the magnesium sulfate enterprises in my country produce general-purpose magnesium sulfate and lack special special products. On the one hand, it is due to the limitation of technology and production technology, and on the other hand, the enterprises lack the awareness of product differentiation.
Secondly, although my country's magnesium sulfate enterprises have a number of well-known brands, such as "Xing Mei" in the metallurgical magnesium industry, these brands are mainly concentrated in large enterprises. A large number of small and medium-sized enterprises use product models instead of brands in international transactions.
In addition, most of my country's magnesium sulfate exports are distributed by foreign traders or agents. In this way, they do not directly contact customers, and cannot effectively understand customer needs and provide after-sales service. Brand management and maintenance are even more out of the question.