Elephant in the Boardroom
Elephant in the Boardroom is a Melbourne based Digital Agency helping businesses navigate and achieve growth in today's transforming digital landscape. So whether you need a website with X-Factor, need your business to get found on google or have identified a gap in the market for an app - we have the strategy and technical knowledge to help you achieve your business goals.
Services include but aren't limited to:
Digital Strategy
For a small business owner, we know you already have your hands full managing your operations while trying to grow your business. Add the stress of trying to keep up with the ever-evolving digital landscape and you can easily be overwhelmed.
Let us help you create, develop and maintain an agile digital strategy. We will walk you through the process of identifying your business objectives, understanding your customer’s buyer journey, and choosing the right digital tools and channels to acquire and retain customers. If you don’t have an integrated digital marketing plan you may be missing sales opportunities and leaving money on table.
Web Design and Development
A web presence is a vital component of any business strategy. Majority of customers do their research online before deciding to buy a product or avail of a service. If you are not in front of your prospects at the time they are ready to buy, your competitors definitely will be.
Why choose us to develop your website? Because we don’t simply take care of the web development and web hosting aspect, but we take the time to understand your business and your target audience. We focus not only on the visuals but more importantly the user experience. We utilise a user-centered design approach with your branding and business objectives in mind. We streamline navigation using the best programming language fit for your needs. We also offer responsive design, scalable solutions and advanced security protection.
You only have a few seconds to make a good impression on the user. If your site is too slow or complicated, your customer is likely to leave, never to return.
SEO and SEM, and Social Marketing/Advertising
We understand that all these marketing jargon can be confusing. We will guide you through the process of choosing the right tools to promote your brand. Search Engine Optimization (SEO) is critical so that your company will appear on the first page of search engine sites such as Google when prospects look for keywords related to your business. It is also vital for driving traffic to your website. Search Engine Marketing (SEM) is paying your way to the top spot so that you can outrank organic results and build your client base faster. Social Marketing/Advertising, on the other hand, employs techniques that will promote your product to users of social media platforms, the biggest of which are Facebook, Twitter, Instagram and LinkedIn. This entails boosting user engagement and expanding your organic reach as well as creating targeted ads within these channels. Do you need to implement all these tools? It really depends on your objectives, the nature of the business and your working budget. We are here to help you figure out the optimal combination.
Content Writing
Traditional marketing tactics no longer cut it. That’s because customers are often wary of overt advertisements. In fact, more and more users are putting up ad blockers to avoid intrusive pop-ups. Content marketing is an effective way to get around this trend. When users do their research online, they want to be educated to make better, informed decisions. To gain trust and credibility, you need to position your company as an authority in your industry. This can be accomplished through providing valuable and relevant content. We offer content writing services provided by writers who have a good knowledge of your business vertical as well as the latest SEO techniques. We will work with you to develop blogs that will help you generate leads and improve your bottom line. Keeping your content fresh has a huge impact on your website’s search engine results.
Software and App Development
Technology continuously changes and it’s a challenge to stay on top of the latest innovations. As your software development partner, we also evolve to stay relevant. But great technology is only half the equation. We also bring our business acumen that allow us to be creative problem solvers. We will guide you through the software and app development process to help you create applications seamlessly. We are committed to enhancing your business through the right tools and services to ensure your long-term success.
Contact us now: team@elephantintheboardroom.com.au