HOT SHOT BAG
Shri Salasar Enterprises,
the popular youth brand from HOT SHOT Industries, India’s leading travelling bags company is all
geared to the audience with its latest campaign ‘My Style, My Way’. Increasing
the attraction quotient, Hotshot recently announced, youth icon Sonakshi Sinha as
its brand ambassador. The TVC created by Law & Kenneth Saatchi &
Saatchi. Shot in Turkey, the TVC while showcasing the new collection
encapsulates the youth’s style, energy and attitude with a cool soundtrack that
is sure to catch on.
Expressing her views on the campaign, Harish Kumar Sankhla Director, Hotshot Industries says, “Sonakshi Sinha is a perfect replication of what Hotshot
stands for, a combination of style and
latest trend. Through this campaign we want to directly connect with the youth
creating a portrait that mirrors their personality. We hope that we are
successful in establishing a strong bond with the audience.”
Sudip Ghose, Vice President,
Marketing, Hotshot Industries, added, “With more young customers travelling at an early
age, styling in bags has become a necessity. From ‘Travel Backpack bags are
moving to become today.
Sonakshi Sinha, Brand
Ambassador – HOTSHOT
added, “Hotshot, truly breathes ‘My Style, My Way’, it syncs with my attitude
and style. According to me the bag you carry is a reflection of your
personality, hence you will often spot me with a hotshot bag.”
The campaign will be promoted across TV, social
media and Online. The campaign goes live on 31st January.