T.House
T.house is a high-end e-commerce platform for home
décor and styling products. In 2014, Tina Nettlefold, the founder of T.house
initiated this idea where 100% of the profits are donated to three charities
i.e. the Lighthouse Foundation, Eat Up, and the Robert Dawes Foundation. The
mission and the vision statement are around turning everyday shopping into
charitable giving and supporting disadvantaged Australian children with food,
shelter, and better healthcare. Tina is an interior stylist, serial renovator,
and philanthropist who has been actively working toward the company.
Currently, there are roughly 32 products which are
listed on the website that can be delivered worldwide. Few of the best-selling
products on our website are candles, travel organisers, necklaces, and room
sprays. The main marketing strategy revolves around pulling customers through
social media platforms and mainly Instagram. The page is highly active on
Instagram which further leads to more engagement and leads. It has more than
32,000 followers and an engagement rate of 1.2% percent. T.house also hosts
events for their charity organization where people come together to contribute
towards the great cause. Apart from selling products on our website, the
founder also posts reels relating to cooking, styling, and cleaning tips for
the followers to create more awareness for the products and the brand as well.