Testo-drive-365
NFC tag. A strong proponent of NFC
technology is coming from Grocery Manufacturers Association and the Food
Marketing Institute-the SmartLabel™ group. They formed an alliance called Trade
Partners Alliance to explore ways to be transparent with quick, reliable,
actionable, in-depth product information for the consumer. One of their
applications involves NFC tags which takes the consumer, via their smartphone,
to a navigational landing page. All the consumer is required to do is tap their
smartphone on the NFC tag on the product packaging. Noted previously, most
product packaging has limited space
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