exam
Marketing
Cloud Personalization Accredited Professional If
you are designing emails that extend beyond a couple of rules for swapping
dynamic content, the Enhanced Dynamic Content tool lets you import a delimited
file containing text and image URLs to create content. Instead of using
AMPscript and data extensions to manually create complex dynamic content and
the rules for each variation, the system creates the content from the data in
your import file. The columns in the import file contain the names of the
enhanced dynamic content assets, and the rows contain the content variations
for each asset. Content Builder saves the assets as Enhanced Dynamic Content
Maps in the content library. Then you can use them as blocks in emails and
templates. You can link your enhanced dynamic content to an audience during the
import or while adding the blocks to an email or template. Einstein Content
Selection You can also add an Einstein Content Selection content block to your
messages. At open, Einstein then can select an image for your messages by
analyzing the assets that are engaging your customers. The content block
selects an asset that’s personalized for each subscriber from a pool of assets
that you upload and then adds the asset to the message. Things to consider:
Einstein Content Selection must be enabled in Marketing Cloud Setup. You should
add an asset catalog file before dragging the Einstein Content Selection block
into your message so that Einstein can select the image assets to show. The
subscriber list can’t contain a field called memberid. If it does, the block
doesn’t function properly.
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