W3partner Technology
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Digital marketing is the process of using the internet and online based digital technologies to promote products or services. It involves a range of strategies and techniques including social media, search engine optimization (SEO), content marketing, and more.
The main advantage of digital marketing is its ability to target specific audience segments based on a variety of factors, including age, gender, interests, and more. This helps organizations identify buyer personas and refine their strategy to ensure they're reaching the right people at the right time.
Reaching a global audience through digital marketing is another huge advantage of this form of advertising. Compared to traditional marketing, which is typically restricted by geography, online marketing opens up growth opportunities for businesses worldwide.
In addition to this, online marketing allows businesses to track customers through the funnel and use multiple forms of media to build their thought leadership. These tactics help to connect organizations with new potential customers and improve brand loyalty among existing ones.