BookWear
BookWear is a unique promotional product company that has innovated
the concept of combining custom-printed t-shirts with book-like packaging to
create a novel marketing and communication tool. Operating since 1977, BookWear
has patented this concept, which allows organizations, particularly college
universities, to send compact, mailable packages resembling books that contain
compressed t-shirts or other surprise gifts insde. This approach has proven
especially effective for recruitment and promotional campaigns for over 650
colleges and universities, as well as numerous corporations and healthcare
systems. The "book" cover can be customized with specific messages,
such as welcoming new students to a university, which adds a personalized touch
to the marketing material.